Established in 1954, the Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations in Ireland, and to serving the best interests of people working in the profession. On 17th of June, the PRII held their annual awards ceremony at the Shelbourne Hotel, Dublin. ESB International won the PRII Award for Excellence in Public Relations 2016, Best Event for ESB International's 40th Year Anniversary ‘The Sound That Came from the Gardens’.
According to the judges, the winning submission presented a tactical, integrated, multi layered programme, executed to ensure strong impact in a targeted manner. Part of the winning formula was the over riding clear brand message and how tightly the whole event was managed. Another major appeal to the judges was the culturally different traditions presented alongside the best of what Ireland can offer.
This is a very prestigious award to win, and a lot of coverage about ESB and ESB International was received. A big congratulations goes out to all of those involved within ESB International and the wider ESB Group who contributed to this fantastic achievement.